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Indeco Union

Social Capital

Closed on 02/01/19

28% funded



funding goal 

Reg CF

exemption used 


min investment 


amount raised 



Security Offered:

Debt Until Security Token Offering.
See description of offering below.


Our Mission and Vision

Unleashing the Power of Social Capital

For too long, the creative potential of entrepreneurs and their teams working together to build wondrous new inventions and solve the critical problems facing our families, communities, and planet has been stifled and stymied by lack of access to capital. Talent and drive are spread throughout the world, yet capital is amassed in a few metropolitan areas, pooled in large funds and available only through select channels.

At the same time, the rewards from the creative efforts of talented teams are disproportionately collected by wealthy investors who have early access to select funds and deals.

We're committed to changing all that. We believe Social Capital is a new dynamic that will bring together investors and entrepreneurs in the long-term support of meaningful projects that protect the planet, improve society and create wealth for every participant. Join our campaign today!

Debt Until Security Token Offering


Interest Rate

15% simple interest shall accrue and be payable at the Maturity Date in Tokens or in cash, as applicable.

Profit Distributions

DUSTOs will automatically convert into digital blockchain tokens upon our Security Token Offering. Token holders will receive profit distributions based on the platform's performance after costs plus 20% are retained by the Company.

Equity Distribution

So that token holders might benefit from a future sale of our company, 285,176 shares of common stock of the Company will be allocated to token holders, in the form of phantom stock, as a contractual right embodied in the Token.

Maturity Date

The DUSTO will mature 30 days after our planned Security Token Offering. If a Security Token Offering has not occurred before September 30, 2021, the DUSTO will be repaid in cash.

Bonus Tokens

By investing in the DUSTO by the dates listed below, you will receive the following bonus tokens at the time of our Security Token Offering:

100% bonus Tokens for the first

  • $50,000 invested in the Offering. This bonus supercedes all others and is not combined with any other bonus, including the temporal bonuses that follow.
  • 50% bonus Tokens if a Lender invests in the DUSTO on or before October 31, 2018.
  • 40% bonus Tokens if a Lender invests in the DUSTO after October 31, 2018 and on or before November 15, 2018.
  • 30% bonus Tokens if a Lender invests in the DUSTO after November 15, 2018 and on or before November 30, 2018.
  • 25% bonus Tokens if a Lender invests in the DUSTO after November 30, 2018 and on or before December 15, 2018.
  • 15% bonus Tokens if a Lender invests in the DUSTO after December 15, 2018 and on or before the Offering Deadline.

All dates end at 11:59pm Pacific Time (PT).

By way of illustration, if the aggregate amount due and payable under a DUSTO is equal to $1,000.00 and the Token Price is equal to $0.50 per Token, the Lender would receive 2,000 Tokens. If the Lender invested in the DUSTO after November 30, 2018 and on or before December 15, 2018, the Lender would receive 25% bonus Tokens, or an additional 500 Tokens.

Redemption Right

The Company will hold redemption rights which may be exercised by the Company only upon the approval of the tokenholders holding a majority of the tokens then outstanding, excluding any tokens held by the Company, a potential acquirer of the Company if the redemption right is exercised as part of a sale of the company, or any of their respective affiliates.

Please read the Offering Memorandum included in the Form C below for details on the DUSTO and our planned Security Token Offering.

How It Works

The Social Capital Platform for Security Token Issuers and Investors

1. Initiate Offering

Issuers develop and promote an offering, clearly articulating the relationship between project performance, periodic distributions and token value.

2. Token Pre-sale

Issuers raise funds through security token pre-sales agreements that provide bonus tokens to investors based on timing and level of commitments.

3. SEC Qualification

Once qualified by the SEC under Regulation A, issuers can raise up to $50 million each year through the public sale of security tokens.

4. Secondary Market Trading

Investors can buy, sell and trade security tokens on regulated Alternative Trading Systems based on issuer performance metrics and analysis.

5. Periodic Distributions

Security token holders receive profit distributions directly to their blockchain addresses. The funds can be reinvested or retained as income.

6. Building Community

Investors can share portfolio performance data, join in syndicates and promote offerings in compliance with SEC regulations.

The Problem

Inefficient Capital Markets

High Costs, Information Asymmetry, Onerous Terms

It's a long journey between the source of capital, investors, and the use of capital, the entrepreneurs putting money to work building a better world. Along the way, money is lost to middlemen, waste, and inefficiency.

The Capital Markets create instruments with onerous terms that saddle entrepreneurs with high-interest debt and put founding teams behind early equity investors.

The financial returns to most investors, after all the fees and profit-taking by those with early access to deals, generally are not very good.

Our Solution

A Social Capital Platform

Aligning the Interests of Issuers and Investors

We're building a platform for investors and entrepreneurs to improve the chances of startup success and increase the benefits for everyone. The blockchain is an efficient way to aggregate, increase and distribute capital. With Social Capital, the network effect that drives social media can increase the value of investment portfolios on the blockchain.

On our platform, issuers will present the economic model for their token, provide ongoing performance analytics and solicit insights on products, strategy, and direction. Investors will provide support, input and encouragement for issuers. We believe a platform with social dynamics, ease of use, compelling offerings, and regulatory compliance will improve the way we capitalize companies and generate wealth.

Progress to Date

Raising Capital, Building our Platform, Recruiting Issuers and Partners

$500,000 Raised

We raised $171,000 in the world's first Regulation Crowdfunding security token pre-sale on StartEngine and over $325,000 under Regulation D.

Over a Dozen Issuers, and More Each Day!

Projects ranging from solar energy, satellite transactions and cannabis tech to machine learning, efficient appraisals, and baby-food on-demand are developing offerings for our platform.

Platform Development

Our software engineering team has been building out a web, mobile and decentralized application platform that includes the Tokenized Investment Contract Specification ("TICS"). Each issuer will release their own security token to raise funds, manage periodic monetary distributions to investors and ensure SEC compliance.


We've established partnerships to support every stage of the security token life-cycle, including a Regulation Crowdfunding intermediary portal, an Alternative Trading System for the secondary market exchange, accredited investor verification for Regulation D offerings, promoter networks, and escrow services for Security Token Offerings.

Intellectual Property Protection

Indeco has submitted three provisional patent applications covering inventions related to near-field communications for hardware security token storage and transfer, financial systems on the blockchain and our social capital platform.

Attracting Issuers

Successful Entrepreneurs are Choosing Indeco as their Security Token Platform

Our Business Model: A Platform for Peak Performance

In this new era of security tokens, seed-stage companies need to perform like public companies, with consistent investor communications, clear performance metrics and stellar execution. Security tokens are a liquid instrument, and poor performance or lack of transparency can cause investors to sell, reduce token prices and restrict access to capital.

Issuers and investors are members of our platform. Investors join for free. Issuers pay us based on the number of members who follow their information feeds. Followers can subscribe to multiple issuers, and are encouraged to build a diverse portfolio of security tokens. All information on issuers and offerings that is available to members will also be available to the general public. During security token trades, both parties will acknowledge access to the available information, and also acknowledge that they are not trading on information that is not publicly available.

Issuers also receive for our platform support, coaching, and online tools to improve business performance. Areas of support include revenue growth through sales and marketing programs, finance, compliance and administration, operations and product development. Some services are free of charge to issuers, and some services are offered on a subscription basis. Our focus is to ensure that the value of the security tokens offered by issuers on our platform and that the level of periodic distributions made to token holders continually increases and remains high.

Market Opportunity

Add and rearrange any components you want.

The blockchain is uniquely effective for recording transactions and transferring value. We believe the full market opportunity for our Social Capital platform is as big as the Capital Markets themselves. Initially, we are focused on helping startups prepare security token offerings to capitalize their business initiatives. Ultimately, almost any equity, debt or investment contract instrument can be issued as a security token. This chart describes the distribution, value and growth of assets in the Capital Markets that can be replaced with security tokens and related digital "crypto" assets.

While debt and equity instruments can be readily tokenized, we believe investment contracts provide a better fundamental model for security tokens than debt or equity. Security tokens are smart contracts on the blockchain, and as such are software. The rules governing the smart contracts can have a wide range of performance attributes and provide more flexibility for the issuer and potentially more appeal for the investor. Participation in debt and equity instruments can be included as contractual rights for the benefit of security token holders.

Selected Press, Blog Posts and Social Media

Go Deeper! Understand the market dynamics behind our offering.

What's a Former CIA Lawyer Doing in Crypto?

Coindesk reports on Russ Bruemmer, member of Indeco's Board of Directors and former General Counsel of the CIA.

View Article

Indeco Hosts Crypto Asset Token Sale on SEC-Regulated Platform

Indeco raises first ever token pre-sale under Reg CF.

View Article

Competitive Landscape

The security token market is heating up, but only Indeco has the social edge.

Transactional Portals for Offerings

The security token market falls at the intersection of the JOBS Act, which made equity crowdfunding accessible to entrepreneurs, and the blockchain, which provided an effective means of recording transactions on a decentralized ledger.

The following intermediary portals offer issuers the ability to offer security tokens and token pre-sales agreements under exemptions from registration:

  • StartEngine (Reg CF, Reg D and Reg A+)
  • Indiegogo (Reg CF, Reg D and Reg A+)
  • Republic (Reg CF only)
  • CoinList (Reg D only)

Our competitive advantages over the intermediary portals include the following:

  • Standardization. While these intermediary portals include security tokens offerings and pre-sales agreements, they also list debt and equity offerings. It is difficult for investors to evaluate offerings when every issuer can promote very different securities. By standardizing security tokens according to the Tokenized Investment Contract Specification, investors on Indeco know exactly what they are holding.
  • Long-term support. Intermediary portals are transactional and receive compensation based on the amount of investment or number of investors. In contrast, Indeco builds long-term relationships between investors and issuers and generates revenue based on their long-term success.
  • Transparency. On intermediary portals, issuers typically disclose the minimum required by regulators. Our platform will provide performance details and analytics on an ongoing basis so investors can know when to buy, sell or trade security tokens.
White Label Security Token Offerings

Several companies help startups issue security tokens by providing consulting services, software and white label security token offerings that can be branded by the issuer.

The following companies offer white label security token offerings systems, software and services for issuers:

  • TokenSoft
  • Polymath
  • Cointopia
  • Securitize

Our competitive advantages over white label service providers include the following:

Network effects. Without a social platform, each issuer needs to attract their own audience of investors through search engine and social media marketing, content marketing, advertising and list rentals. Over time, Indeco will build an audience of investors with increasing levels of available capital and liquidity to support new offerings.

Scalability. Significant custom development is required for bespoke security token issuances and integrations. By standardizing the offering process and the security token specification, issuers can raise capital at a lower cost and provide greater returns to investors.

Cost effective. White label systems services tend to be significantly more expensive than integrated platforms with automated systems and processes. We believe Indeco will be the most efficient and cost-effective means of issuing security tokens and capitalizing startups available in the market.

Use of Funds

Accelerating growth, building our platform, qualifying our Security Token Offering.

Regulation A Security Token Offering

A significant use of funds will be for qualifying and then promoting our Security Token Offering. Under Regulation A, we can raise up to $50,000,000 a year in a public offering. We intend to market our token broadly to raise sufficient funds for operations, platform development and growth.

Our Security Token Specification

We plan to broadly promote the advantages of our Tokenized Investment Contract Specification as the most favorable security token standard for both issuers and investors. We intend to publish books, participate in trade shows and events, produce videos and recruit professional distributions.

Mobile App Development

We're building a mobile app for investors in security tokens to manage their portfolio of holdings, discover new offerings and interact with fellow investors and issuers. The blockchain promises a new way to store, transfer and aggregate value. We intend to make the blockchain simple, safe and fun for investors and issuers.

Accelerating Growth

A multi-channel growth capability that includes search engine marketing, social media, influencers, inside sales, business development and content marketing is critical for a platform company. We intend to effectively and efficiently deploy funds for growth.

Our Leadership Team

Experienced entrepreneurs and executives

David Levine

Founder & Chief Executive Officer

David is a perpetual entrepreneur who founded Indeco to better align the interests of issuers and investors and increase the rewards of startup success for everyone. He previously founded one of the world's first web development firms, a loan-trading platform, a video-game technology company and a solar energy marketplace. He has also served as an executive in the public and private sectors. David graduated from Yale University with a degree in philosophy.


Alex Holderness

Senior Director, Finance & Growth

Alex is a creative, accomplished and experienced executive and leader with demonstrated success in management. With over 20 years of financial services, marketing, product development, internet commerce and general management, Alex has served brand name companies that are leaders in their field. He joined Indeco to help startups and their investors achieve greater success through creative capitalization strategies on the blockchain.


Matthew Melmon

Senior Software Engineer

Over the thirty year career in software development, Matthew has focused on the problem of "too much choice" by developing database and Web applications to help consumers manage information overload in music, events, video, and news. This has given me a broad range of experience in technical, intellectual property, and business aspects of Internet start-ups. Matthew also has a law degree and is an alumnus of both Apple and Electronic Arts.


Our Board of Directors

Corporate governance expertise

Russell Bruemmer


Retired Partner and Chair WilmerHale Financial Institutions Group, Former CIA General Counsel, Chief Counsel-Congressional Affairs for the FBI.


Denise Denson


Angel Investor & Advisor, Golden Seeds; Former EVP Global Content Distribution, Viacom.


Paul Feldman


Currently Board Director of Opus One Solutions and EnergySec; Advisor to several energy companies. Previous Chairman, Midcontinent ISO; CEO of Columbia Energy; Utilicorp United; GM of Novell, and VP of AT&T.


Jeff Hembrock


Investor, Advisor to Bioverse & New Fashion Pork; Former President, Miller Brewing Company.


David Heyman


Founder, Smart City Works; Former Assistant Secretary for Policy, Department of Homeland Security; Senior Advisor, DOE.


Our Advisory Board

A Wide Range of Insights and Experience

Suleman Khan


Structured finance guru specializing in energy generation and storage. Swell, Tesla, NRG Energy and Citigroup.


Jason Kay


Advisor to the Chief Creative Officer, Magic Leap; Venture Partner, AID Partners; Former Chief Strategy Officer, THQ; Executive Consultant, HBO; Business Development Executive, Activision.


Jeff Lamkin


Head of trading in Chicago for the CMT Asset Management, manages high frequency trading operations, oversees the development of cryptocurrency trading strategies and infrastructure.


Natalia Olson-Urtecho


Former Mid-Atlantic Regional Administrator for the U.S. Small Business Administration. Presidential Appointee from 2012-2017. Managed $8 billion in small business loans.




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From C and Offering Statement View Download

Other Disclosures

Read the Form C filed with the SEC for other important disclosures, like financial statements, Directors, Officers, shareholders with more than 20% of voting rights, and more.
Irregular Use of Proceeds
The Company may make Irregular Use of Proceeds. Such Irregular Use of Proceeds, which may be in material amounts in excess of $10,000, may include by way of example and not limitation: Vendor payments and salary made to management, business associates, relatives, related parties and/or affiliates thereof; expenses labeled "Administration Expenses" that are not strictly for administrative purposes; expenses labeled "Travel and Entertainment"; and expenses that are for the purposes of intercompany debt or back payments.

Without limiting the above, the Company may elect to vary from the proposed use of funds as circumstances or assessments of circumstances following the closing change.
Special Note Regarding Forward-Looking Statements
This offering contains forward-looking statements within the meaning of the federal securities laws. We caution investors that any forward-looking statements presented in this offering, or which management may make orally or in writing from time to time, are based on the Company’s beliefs and assumptions made by, and information currently available to, the Company. When used, the words “anticipate,” “believe,” “expect,” “intend,” “may,” “might,” “plan,” “estimate,” “project,” “should,” “will,” “would,” “result” and similar expressions, which do not relate solely to historical matters, are intended to identify forward-looking statements. Such statements are subject to risks, uncertainties and assumptions and are not guarantees of future performance, which may be affected by known and unknown risks, trends, uncertainties and factors that are beyond the Company’s control. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. While forward-looking statements reflect the Company’s good faith belief when made, they are not guarantees of future performance. The Company expressly disclaims any responsibility to update forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Moreover, we operate in a very competitive and rapidly changing environment, and new risks emerge from time to time. It is not possible to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this offering may not occur, and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. We undertake no obligation to revise or publically release the results of any revision to these forward-looking statements, except as required by law. Given these risks and uncertainties, prospective investors are cautioned not to place undue reliance on such forward-looking statements.

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