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OLIVE’S BFF LLC

Revolutionizing the Baby Food Business
INVEST

53dd08hh

Time left to invest

31% funded

min$30k

max$1070k

funding goal 

Reg CF

exemption used 

$50.00

min investment 

$9,150

amount raised 

5

investors 

Security Offered:

Debt Until Security Token Offering.
See description of offering below.


20% Timed Bonus!

Receive 20% Bonus Tokens at the time of our planned Security Token Offering by investing before the bonus period ends.

Bonus Period Countdown

 

 

 

 

Days Hours Minutes Seconds

Our Mission and Vision

Real Food. Real Easy. Select, Heat, Serve

94% of new mothers suffer from some form of “Mom Guilt”:

  • Am I giving my baby the best?
  • Is my baby a good eater?
  • Do I spend enough time with my baby?
  • Why am I wasting so much food?

It can be a genuine problem and strain to live up to the expectations of a new parent, but Olive’s is here to help change that.

 

We hope that Olive’s BFF can be a “BFF” to busy parents by making easy, practical meals to feed their little eaters using a variety of fresh, wholesome, and flavorful foods.

Olive’s BFF build-a-meal blocks make it easy to feed your baby real, good food:

  1. Serve your baby a complete, wholesome multi-course meal in less than three minutes.
  2. Olive’s building blocks help parents reduce food waste.
  3. Almost anyone can be trusted to get baby’s meal right.
  4. Olive’s is made from real, whole food ingredients like kale, beef, broccoli, and spinach.

Debt Until Security Token Offering

"DUSTO"

Interest Rate

15% simple interest or the maximum allowed by state law shall accrue and be payable at the Maturity Date in Tokens or in cash, as applicable.

Profit Distributions

DUSTOs will automatically convert into digital blockchain tokens upon our Security Token Offering. Token holders will receive profit distributions based on the platform's performance of 20% of operating profits.

Equity Distribution

So that token holders might benefit from a future sale of our company, the equivalent of a 20% member of the LLC will be allocated to token holders, in the form of phantom stock, as a contractual right embodied in the Token.

Maturity Date

The DUSTO will mature 30 days after our planned Security Token Offering. If a Security Token Offering has not occurred before December 31, 2021, the DUSTO will be repaid in cash.

Bonus Tokens

By investing in the DUSTO by the dates listed below, a Lender will receive bonus Tokens listed below if the Security Token Offering occurs prior to the Final Maturity Date:

  • 100% bonus Tokens if a Lender invests in the DUSTO on or before October 31, 2018.
  • 35% bonus Tokens if a Lender invests in the DUSTO on November 1, 2018 and on or before November 15, 2018.
  • 20% bonus Tokens if a Lender invests in the DUSTO on November 16, 2018 and on or before November 30, 2018.
  • No bonus Tokens if a Lender invests in the DUSTO on December 1, 2018 and on or before the Offering Deadline.

All dates end at 11:59pm Pacific Time (PT).

By way of illustration, if the aggregate amount due and payable under a DUSTO is equal to $1,000.00 and the Token Price is equal to $1.00 per Token, the Lender would receive 1,000 Tokens. If the Lender invested in the DUSTO after November 1, 2018 and on or before November 15, 2018, the Lender would receive 35% bonus Tokens, or an additional 350 Tokens.

Redemption Right

The Company intends for the Tokens to be subject to a redemption right in favor of the Company. The redemption right may be exercised by the Company only upon the approval of the tokenholders holding a majority of the tokens then outstanding, excluding any tokens held by the Company, the acquirer of the Company in the event of a Company Sale, or any of their respective affiliates.

Please read the Offering Memorandum included in the Form C below for details on the DUSTO and our planned Security Token Offering.

How It Works

From Our Kitchen To Your House

Olive’s BFF markets wholesome, solid-food meals for infants and toddlers. We developed our proprietary recipes in-house using fresh foods available in our kitchen. Our dishes are prepared by professional chefs in a commercial kitchen in Southern California. Once prepared, these dishes are frozen and stored until purchased by customers. We hand pack each delivery box with ample coolant to ensure each order remains frozen during delivery, and include special offers and a "Customer Welcome Kit" with each new order. Our shipments feature Olive’s BFF branding and marks, making them easily identifiable in transit, on the doorstep, and in the home. We currently ship our orders to all 50 U.S. states and offer free or subsidized shipping to all destinations across the country. This is because we believe that shipping costs should not be an impediment to feeding your child good, healthy food.

Our products are only available for sale through our website and are not sold in any retail stores, but it could be a future option. Olive's BFF's service leverages modern technology platforms on the internet and on mobile devices including phones, tablets, and other handhelds.

This allows simple access to Olive’s BFF Monthly Meal Plans or Samplers and our checkout system.

Our products are available for purchase in three (3) standard formats, with certain choices available to the customer:

 

1. Yummy Tummy Pack: Your Choice

Our Yummy Tummy Your Choice Pack is perfect for those just starting out on solid food, first time Olive’s BFF buyers who want to check out specific dishes, and kids with food sensitivities or allergies. The Your Choice Pack comes with six (6) Olive’s BFF dishes selected by the customer at point of purchase, and serves approximately one (1) meal per day (assumes 4 ounce meals). Customers can choose six different dishes for variety or multiple trays of their favorite dish.

2. Yummy Tummy Plan: Olive’s Choice

Our Yummy Tummy Olive’s Choice Plan is the easy way to get a great selection of Olive’s BFF dishes for your child. “Plans” are a subscription service that ship once per month. We create a hand-picked variety pack for you that contains six different dishes, and serves approximately one (1) meal per day (assumes 4 ounce meals). Yummy Tummy Plans are available in omnivore and vegetarian options.

3. Double Yummy Plan: Olive’s Choice

As the largest offering in our product line, our Double Yummy Olive’s Choice Plan satisfies the needs of families and kids that really love Olive’s BFF and are committed to feeding their child multiple Olive’s BFF meals per day. Its name, The Double Yummy, means exactly that: it contains two times the meals of a Yummy Tummy Plan. The Double Yummy Plan is a monthly subscription service that consists of 12 dishes of Olive’s BFF food delivered each month, and serves approximately two (2) meals per day (assumes 4 ounce meals).

4. Super Sampler: Your Choice

Our Super Sampler is an excellent option for those who want to try Olive’s BFF for a small price. Our Super Sampler contains the customer’s choice of two (2) dishes selected at point of purchase.

5. Gift Certificates

What’s more fun than giving gifts? Not much. We want to encourage our customers to share Olive’s BFF with their friends, play dates, and parent groups by offering Olive’s BFF Gift Certificates with flexible, customer defined coupon amounts. To reduce waste and carbon footprint, our gift certificates are delivered electronically.

Our Value

What We Bring To The Table

Our product does a better job to address the feeding challenges facing parents of infants and toddlers than any other products and companies currently available in the market. Olive’s BFF meals are based on a simple, time-tested philosophy called Baby Led Weaning: Offering your baby (age appropriate) solid foods that are soft-cooked and cut or mashed into manageable pieces. Baby Led Weaning is not the next step after purees and traditional baby foods. Instead, it is the process of skipping purees and traditional baby foods altogether.

Solid foods are essential for infant and toddler development, but making solid food meals at home for a baby can be frustrating, time-consuming, and wasteful. Parents today rarely have time to shop, prepare, cook, serve, and clean-up for one little eater. And even when they do make time, infant and toddler tastes change, so meals they liked yesterday can often go untouched today. We address and solve this problem with the way we prepare our dishes.

Regardless of age or appetite, Olive’s BFF makes serving a well-balanced meal easy. Because we deliver our dishes in one (1) ounce blocks, creating meals is a breeze.

You select the same number of blocks as the number of ounces per meal recommended by your pediatrician. Heat it up, then serve. This also helps to reduce food waste, and if your child is still hungry, you can heat more food, one ounce at a time.

Children deserve to eat diverse, balanced meals with a variety of colors, tastes, and textures. No more bland, basic servings of flavorless puree.

This all makes our value in the market unique and unmatched. The healthy, wholesome, solid food we provide is a pathway to easy preparation and wellness for your child as they grow.

Our Growth Strategy

Where Can We Go From Here?

Expansion, Fresh Ideas, Changing Thoughts

The market for wholesome prepared building block meals extends far past the infant and toddler stage of development. By establishing a trusted relationship with parents and children in their early development years, we can hope to extend our product line to grow with them, giving us a built-in expansion market that already knows and trusts Olive’s BFF.

Additionally, our product is positioned to become a wholesome after-school snack of choice for busy teenagers. Our initial market tests featured many respondents with older kids asking about wholesome snack options from Olive’s BFF. While our food is entirely acceptable as a snack, our marketing and branding do not currently aim this way.

But knowing this, we intend to study the requirements and decisions from this market. From there we can position ourselves in the snack food industry as we gain insights into what influences this decision – by both parents and teens.

Healthiness, taste, quality or all the above factors are the most significant influences for food purchases today. Olive’s BFF is a prime candidate for a recommendation in this area for that reason. Olive's has already entered discussions with several parenting oriented publications interested in promoting our company. The novel, frozen building block approach and ease of use are unique in the market, and we expect that our system will continue to be a topic of interest to this segment of the media.

The Market

Daunting, Competitive, Full Of Potential

The total food and beverage market in the U.S. in 2015 exceeded $5.3 trillion. The retail demand for baby food in the U.S. exceeded $7 billion in 2017. The meal kit market in the U.S. in 2016 was $5 billion. We see our current offerings potential market as a share of the U.S. baby food total. As we expand our offerings to include more demographic groups, our potential market expands to add a share of the growing home meal kit delivery market (Plated, Blue Apron, Green Chef) and the broader U.S. food and beverage market.

Apart from that, Baby food is a very competitive marketplace. Selecting food for your baby is a personal and sometimes difficult decision. And the influences weighing on that decision include brand awareness, past personal experience, the advice of medical professionals, friends, and playgroup acquaintances, or even the guidance of parents and grandparents. The list could go on.

Additionally, the changing landscape of food and health preferences and research adds pressure to a parent's decisions for the types of food to feed their children.

Should a parent choose organic or non-GMO? Does either make a difference? What are the health risks of dairy and meat? Do I want my child to eat only plant proteins?

New parents are bombarded daily by advice, studies, proclamations, and warnings about what is and is not okay for their child to eat. As a result, breaking through with a message that resonates in the baby food market can be more difficult than in other industries.

Yet, there is a massive potential market available to those who get heard. Each year in the U.S., approximately 4 million new babies are born. Our current dishes are well designed to target children ages 6 months to 3 ½ years old, making our potential U.S. market approximately 12 million persons. Each child, on average, will eat 3 meals per day (plus snacks), requiring over 36 million meals every day.

The market for kids and teen prepared meals is even larger than baby food. According to 2010 census data, there are approximately 74 million children under the age of 18 in the U.S. This represents a significant opportunity for Olive’s BFF to expand its reach. We know that as kids age they will begin to eat meals from many sources, and for us, this is a good thing.

Olive’s BFF can become a meal service plan for children of all ages, from school lunches to after-school snacks to convenient dinners on the run. Approximately 30 million school lunches served each day at an average cost of $3.00 per meal, making the market roughly $90 million per day, or $16 billion per year. Interesting to note is that 20 million lunches are served each day as part of a Free Lunch program, and the U.S. government spends over $12 billion per year supporting these initiatives.

 

Selected Press, Blog Posts and Social Media

Get The Story Behind Olive's BFF

The Origin Of Olive's BFF

How we got to this point

View Article

Olive's Gives 1:1:1: Program

Learn about our pledge to give back.

1% of Profit, Time, and Product.

View Article

Use of Funds

What are we Gonna do with the Money?

Use One

Approximately $111,400 (10.41%) will be used for fees and expenses related to executing the CF.

Use Two

Approximately $360,000 (33.64%) will be used for marketing efforts focused on customer acquisition. These efforts may include, but are not limited to: paid search, SEO, social media, targeted media, sampling, sponsorships, and events.

Use Three

Approximately $240,000 (22.43%) will be used to scale our production and logistics capabilities. These efforts may include, but are not limited to: optimizing our production processes including the introduction of automation, expanding co-packing capabilities and capacity, and exploring in-house production capabilities.

Use Four

Approximately $120,000 (11.21%) will be used to optimize our technology and mobile platform. These efforts may include, but are not limited to: improving our mobile customer interface to simplify checkout and implementing a more robust CRM to manage customer retention.

Use Five

Approximately $238,500 (22.29%) will be used for compensation and operating capital. These expenses may include, but are not limited to: executive compensation, employee compensation, rent, and other operating expenses.

Our Leadership Team

Team Olive

Monica Glicken

Head Of Menu Development

The engine behind Team Olive. Thrilled to be able to bring this love for and through food to other busy parents and caretakers like herself.

LinkedIn

Matt Glicken

CEO

Matt is best known as Olive's Dad and Monica's Husband, but also brings decades of experience from the world of marketing.

LinkedIn

Alex Holderness

CFO

A lifelong entrepreneur and loves to get new things off the ground. Excited about working with his lifelong friend, Matt, on Olive's BFF.

LinkedIn

Updates


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Documents

Form C View Download
Offering Statement View Download

Other Disclosures

Read the Form C filed with the SEC for other important disclosures, like financial statements, Directors, Officers, shareholders with more than 20% of voting rights, and more.
Irregular Use of Proceeds
The Company may make Irregular Use of Proceeds. Such Irregular Use of Proceeds, which may be in material amounts in excess of $10,000, may include by way of example and not limitation: Vendor payments and salary made to management, business associates, relatives, related parties and/or affiliates thereof; expenses labeled "Administration Expenses" that are not strictly for administrative purposes; expenses labeled "Travel and Entertainment"; and expenses that are for the purposes of intercompany debt or back payments.

Without limiting the above, the Company may elect to vary from the proposed use of funds as circumstances or assessments of circumstances following the closing change.
Special Note Regarding Forward-Looking Statements
This offering contains forward-looking statements within the meaning of the federal securities laws. We caution investors that any forward-looking statements presented in this offering, or which management may make orally or in writing from time to time, are based on the Company’s beliefs and assumptions made by, and information currently available to, the Company. When used, the words “anticipate,” “believe,” “expect,” “intend,” “may,” “might,” “plan,” “estimate,” “project,” “should,” “will,” “would,” “result” and similar expressions, which do not relate solely to historical matters, are intended to identify forward-looking statements. Such statements are subject to risks, uncertainties and assumptions and are not guarantees of future performance, which may be affected by known and unknown risks, trends, uncertainties and factors that are beyond the Company’s control. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. While forward-looking statements reflect the Company’s good faith belief when made, they are not guarantees of future performance. The Company expressly disclaims any responsibility to update forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Moreover, we operate in a very competitive and rapidly changing environment, and new risks emerge from time to time. It is not possible to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this offering may not occur, and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. We undertake no obligation to revise or publically release the results of any revision to these forward-looking statements, except as required by law. Given these risks and uncertainties, prospective investors are cautioned not to place undue reliance on such forward-looking statements.
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